Too many people treat advocacy like a transaction: make your case, get what you want, and you move on. But that’s not how influence works. Advocacy isn’t about delivering a pitch, it’s about building trust and building a relationship. And like any relationship, it takes time, trust, and showing up when it counts.
The best advocates don’t just speak. They serve. They become a trusted guide, not just another voice in the crowd. And that’s what makes them effective.
The legendary book (that we’ve all probably read) — Stephen Covey’s 7 Habits of Highly Effective People — offers a simple framework you can apply:
- Be proactive. Don’t wait for a crisis. Build the relationship before you ask for something.
- Begin with the end in mind. Know your goals, but also do what you can to understand theirs. Public officials have priorities too, and they report to voters who may not agree with your position, no matter how engaging and important your position is.
- Seek first to understand, then to be understood. Ask questions. Listen well. Build trust through empathy.
Public officials hear a lot of noise: complaints, demands, hot takes. When someone walks in and offers to be a partner, not a problem, they notice. Want to stand out?
- Show you care about the community and the state, not just your agenda.
- Show how your solution will benefit a broad range of people, not just you.
- Bring solutions, not ultimatums.
- Say thank you … especially when it’s not expected.
- Follow up. Stay present. Be useful.
Takeaway:
The best advocates aren’t just heard … they’re remembered. If you want real influence, don’t just show up once. Show up consistently. Build the relationship before you need it. That’s how you earn trust and book results.